Can you disagree with the saying that good copy writing is the secret weapon for customer conversion? Most ruefully, webmasters tend to brush aside this opinion and become oblivious of the might of the words. They turn their focus on web technology instead while building websites.
But, is technology too powerful to deny the importance of vocabulary? Don’t their users know how mainstream films have overshadowed the silent films? The whole world is the witness to how the latter had died out in course of time and how the blend of technology and text is ruling the film-dom. Similar sort of debate is still going on between webmasters and web copy-writers despite the fact that web technology can’t alone afford to attract and convert web visitors into buyers. Unfortunately, the importance of web copy writing is repeatedly under-appreciated in the debate. This, nonetheless, can’t be able to change the truth.
In fact, web content plays the most crucial role in achieving success for business online. They are important because they have two audiences, namely, the human website visitors and the search engine crawlers. It is copy-writers’ job to make their website copy as attractive as possible to both audiences. Search engines will reward them with better search engine ranking when humans will reward them with sales.
Here are six website copy writing strategies that can help produce effective web copies.
Cut to the Chase: Subjective views of the copy-writers find few takers. The offers that the website owners have in their store need to be taken out without going roundabout. Web visitors do hardly care about all the fascinating features that copy-writers worked so hard to include. What they might feel attracted to is how the offers can fulfill their needs. This means that copy-writers need to focus on the benefits to them, not on the features of the offers that the copy-writers might be most impressed with themselves for creating.
Appeal to Emotion: The most successful website copy writing services touch the potential customers personally or emotionally. Try to catch their attention by appealing to their own self-interest. Say how the products or services could make their life easier, help make money, look better, lose weight, etc.
Write A Killer Headline: A catchy headline can give the copy a head start over all key components. Choose appropriate color, font size and placement so that attention can be drawn in easily. Use wisely chosen critical words in the headline that ultimately attract clicks. This is especially true for web letter writing services, email marketing services, etc.
Call to Action: It is so important in website copy writing services that even conversion goals remain unattained in case it’s missed out. To the end, determine what action you want the visitors to take. And, make sure you have finished your copy by posting a link or offering a specific next step for them to follow the target you have driven them toward.
Make Copy Lively: Avoid ranting and speaking from clinical and legal perspective. Speak as if you are a corporate entrepreneur as well as a corporate entertainer. For this, you can add humor, sarcasm, controversy, drama, photos, or videos. Sometimes, they might be boring, but try to present them in an engaging manner. Make sure you update them regularly.
Add Testimonials: Perhaps, everybody despises to be alone. Web visitors like companionship and validation, especially in the anonymous web world. So, collect views of your customers, videos, and add them. They will dispel the shroud of doubts.
Website copy writing is like having verbal gymnastics. You can use, create and twist words, phrases and sentences the way your audience might like them to be. Such flexibility is missing in other areas of web creation. When copy writing wields so much influence over online success, doesn’t it have the right to claim more appreciation from the industry?